A Picture is worth...

It's remarkable how often people misunderstand what we're trying to say. You'd think we're speaking entirely different languages, there's so much miscommunication.

In our business, pictures really tell the story. And communicating your idea with a picture is the best way to go. From getting the client's buy in on a concept, to conveying your vision to the DP, pictures are something people can easily hold onto.

During our creative process for the Teddy Ruxpin spots, we tossed many ideas around. But it wasn't until we all looked at the first drafts of the storyboard that we all had the same vision (we were all on the same page).

Read this description: "Fade up on a darkened room. It’s nighttime, and we see someone reading a book under the covers by the light of a flashlight – they’re definitely up past their bedtime. We hear someone telling a story."

Pretty descriptive, right? Now look at this image. I'm sure it's different from what you envisioned. Now take a look at the spot and see how the first shot turned out.

I don't know how many words that picture was worth, but it got us the job and paved the way for a very successful spot.